In a competitive industry with around 2 million active real estate licenses in the U.S., standing out is crucial. Luckily, agents and firms have access to a variety of tools, including digital marketing techniques like SEO, social media campaigns, and blogging, to develop a consistent client base. However, one of the most powerful means of clinching a real estate sale is photography.

1. Online Photos Are That First Impression

A staggering 85% of customers turn to the internet to find local businesses, including real estate agents and firms. Your website is often the first impression clients get of your services. For real estate agents, a website or home selling platform like Hommati gives homebuyers the first impression of properties themselves. High-quality photos make every property look dazzling, representing all aspects of that property and giving prospective buyers an opportunity to view every room and every detail before getting in the car. Poor-quality photos can quickly dissuade prospective homebuyers, especially if they look amateur or DIY. When you represent your listings with high-quality real estate pictures, you demonstrate that you care and are invested in showing off the best, deepening homebuyers’ trust in your services.

2. Professional Photos Can Guarantee A Faster Sale

Homes represented by high-quality real estate photos sell 32% faster than homes lacking stellar visuals. Professional real estate pictures display your properties in their best possible light. Online browsers are far more likely to click on an ad or listing if it is attached to attractive, high-quality property images. Professional photos can also give prospective homebuyers a sense of higher value and quality. Potential clients are going to be far more serious about high-quality, high-value homes. When homes sell faster, you get to spend less time at showings, giving you more time for seeking out other clients and expanding your local reach. On average, homes with high-quality photos are on the market for around 89 days, compared to 120+ days for other homes.

3. Cater To Busy Buyers

Purchasing a home is a time-intensive and emotionally taxing task, especially when it comes to navigating lenders and securing mortgages. Most prospective homebuyers don’t have a lot of spare time for house-shopping. Competitive agents and firms should aim to market high-quality homes in a streamlined, personable fashion. High-quality images can help homebuyers quickly narrow down their list of candidates by assessing listings alone, maximizing their time for showings and open houses, and coordinating the pre-approval process with local lenders. If you leave homebuyers guessing about any of your properties, they may look elsewhere. Cater to busy buyers by displaying high-quality images of all your properties online.

4. Homes With High-Quality Photos Sell For More

Homes that sell above $200,000 are likely to sell for $3,000 to $11,000 more if they have professional property photos. Professional photos can boost the apparent value of a home, compelling homebuyers to visit the property sooner. When the market window shortens, homebuyers aren’t going to wait around to negotiate. They may feel a sense of competition and make an offer at asking price or even above if the competition is fierce. Homes with DSLR photography and extra-crisp images, in particular, tend to sell for higher prices. DSLR cameras are more advanced than standard digital cameras, capturing sharper images with appropriate lighting and solid lenses.

5. Supplement Other Marketing Endeavors

Do you have other digital marketing efforts in place? Professional real estate pictures can help these soar. Most online marketing is image-driven, and pictures are everything when it comes to real estate. High-quality real estate pictures can be used across platforms, boosting the visibility of existing properties and cycling sales through faster. Upload a sneak preview of a new listing to Instagram or run social ads on Facebook displaying current homes in your area. Because professional real estate photos can be so impactful, it’s vital to use them across multiple channels.

Tips For Getting High-Quality Real Estate Pictures

1. DIY Vs. Professional While you may be tempted to take photos of listings yourself, hiring a professional real estate photographer is highly recommended. Professionals have the expertise and equipment to capture properties in their best light, stage rooms effectively, and ensure high-quality images.
2. Choose An Appropriate Platform After investing in professional photography, choose an appropriate platform for displaying these images. This may be your website or other platforms like Hommati, which provide 3D tours and aerial videos for an immersive experience.
3. Capture All Aspects Of A Property Ensure you capture all aspects of a property, including all rooms, landscaping, and floors. This gives prospective homebuyers the best possible understanding of a property before they set foot in it.

Final Thoughts

High-quality real estate pictures can give homebuyers a valuable first impression that leads to a phone call or even a sale. Properties represented by high-quality photos are likely to sell faster and for more. If you’re ready to sell properties quickly, invest in professional real estate photography. Use photos to supplement other marketing endeavors, including social media campaigns, brochures, and your web design. Looking to take your real estate pics to the next level? 3D property tours can provide clients with the experience of a home without setting foot inside. Experience one today!